Just over three years after its return to the bicycle sector, Pirelli has rightfully become one of the big players in high-profile professional cycling. Today Pirelli is the choice of…

The FIS Alpine World Ski Championships are underway at Cortina d’Ampezzo, with Pirelli as main sponsor thanks to the agreement with Infront, the Media & Marketing agent of the event.…

THE TIRE COLOGNE 2021 with its digital supplement, TTC@home is cancelled due to the major challenges involved in carrying out trade fair events and the continuing travel restrictions due to…

BMW has announced Goodyear as the tyre partner for the new BMW M2 Cup. The new customer sports cup, is designed as a platform for promising up-and-coming talent and will…

Entries have officially opened for the 2021 RallyX Nordic presented by Cooper Tires campaign, as Finland rejoins the schedule with a double-header weekend at OuluZone. Despite the disruption of the…

Safety Seal Europe AB has been working under the same roof with two other companies, Maxi Grip AB and Vool AB. These three sister companies have shared resources, teams and…

Michelin has expanded its fuel-saving regional tyre offering with the introduction of 315/80 R22.5 X Multi Energy Z (multi position) and X Multi Energy D (drive) fitments – ensuring this…

Since the E-CUBE compact mobile tyre fitment unit was originally launched over two years the ago, this totally unique and adaptable breakthrough in the safe and easy replacement of tyres…

Michelin is launching construction on its first tyre recycling plant in collaboration with Enviro, a Swedish company that has developed a patented technology to recover carbon black, oil, steel and…

Goodyear has been appointed by the Nürburgring as official tyre partner, extending the tyre company’s long relationship with the famous German circuit. The new partnership sees Goodyear extending its tyre…