Latest Tyre Industry News

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Deldo ATLAS – New Look

The Atlas brand was one of the first budget tyres to get top rankings in the German Autobild tests. Now several years later, Atlas maintains its position as a quality…

BTCC Launches Dedicated Channel on

New official channel will offer fans exclusive content and access to huge video archive The British Touring Car Championship (BTCC) has launched a dedicated channel on, the OTT platform from Motorsport Network.…

Test World Ready for the Winter Season

Test World will soon be starting its preparations for a full programme of winter tyre and vehicle testing, as the first snowfall of the season signals the onset of winter.…

Automechanika Birmingham Postponed to June 2022

To maintain the rotation between the UK and Frankfurt events and following a period of consultation with exhibitors and the NEC,  new confirmed dates for Automechanika Birmingham are 7-9 June 2022. The great…

Franco Annunziato Confirmed as President of ETRMA

The Board of Directors of the European Tyre and Rubber Manufactures’ Association gave a strong signal of commitment and continuity to face the actual macro economic scenario, via the confirmation…

Crossing Anatolia with General Tire

The teams competing in the TransAnatolia Rally put their trust in products & expertise from General Tire With more than 2,850 kilometres of broken asphalt, rough gravel and desert sand…