GS Yuasa Expands GS EFB Range
GS Yuasa Battery Europe Ltd has strengthened its GS automotive battery range with the introduction of six new Enhanced Flooded Battery (EFB) references, extending coverage to more than 300,000 additional…
Click HERE for the Tyre Trade News Buyers Guide 2026 form
Subscribe to the Tyre Trade News Weekly Newsletter HERE
Michelin Retains Title as World’s Most Valuable and Strongest Tyre Brand in New Global Ranking
Michelin has retained its position as the world’s most valuable tyre brand for the ninth consecutive year, with its brand value increasing 17% to USD10.3 billion, according to a new report from…
Prometeon Partners with Hutchinson Transport Motorcycle Racing Team for 2026 Season
Prometeon, a leading company in the commercial, agricultural and OTR tyre sectors, is sponsoring the Hutchinson Transport motorcycle racing team in the UK national ‘No Limits Racing CB500’ championship. Hutchinson…
Apollo Tyres is the Fastest Climber in ‘Brand Strength’ Rankings for 2026
Apollo Tyres Ltd has achieved a marked increase in ‘Brand Strength’ in India, its domestic market, according to new independent analysis by Brand Finance of the world’s strongest and most…
Tire Group International Named Authorised Distributor for Hankook Tire
Tire Group International (TGI), a leading global distributor of tyres and automotive products, is proud to announce its newest partnership as an authorised distributor for Hankook Tire. As part of…
Bridgestone and Kwik Fit Announce Camper Calling Festival Partnership
Bridgestone is getting into the festival spirit early after teaming up with Kwik Fit to announce a major new partnership with Camper Calling Festival, as the brands look to connect…
Radar RED Program Reaches 1000 Dealers Across Europe
Singapore headquartered Omni United’s flagship brand Radar Tyres announces that its Radar RED (Radar Elite Dealer) Program has exceeded 1,000 dealers across Europe. The Radar RED Program is designed to…
PRINX Launches New Social Media Channels
PRINX is launching its new social media channels as part of a refreshed digital communication strategy. With these new accounts, the tyre brand is creating a clearer and more direct…
First Line Appoints Lewis Wykes as UK Sales Manager
First Line Ltd has strengthened its leadership team with the appointment of Lewis Wykes as UK Sales Manager. Wykes joins the aftermarket supplier with 22 years of automotive aftermarket experience,…
Magna Tyres Acquires Forrez to Accelerate Growth
Magna Tyres Group has announced the acquisition of Forrez, the renowned Belgium-based tyre specialist and mobility service provider. The acquisition represents another major milestone in Magna Tyres Group’s international growth…
Latest Issue
