Goodyear Launches Global Campaign Celebrating Eagle Performance Tyre
Goodyear, on a bold mission to become No. 1 in tyres and service, launched Fast Is In Us, a global campaign celebrating the legendary Eagle performance tyre family as one…
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Heuver Marks 60 Years as Trusted Tyre Partner
May 1, 2026 marked a special milestone for Heuver Tyres: the company celebrates its 60th anniversary. What started in 1966 as a small family business in Den Ham has grown…
Dunlop Named Official Tyre Partner of RAPID Training
Dunlop Motorcycle Europe has been named the Official Tyre Partner of RAPID Training, supporting its new partnership with Honda to deliver advanced rider coaching in the UK. As part of…
Formula One Autocentres Completes Major Deal with ATS Euromaster
More than 130 jobs have been saved after Formula One Autocentres completed the acquisition of 35 sites from ATS Euromaster. The family-run business has expanded its network of centres to…
Pirelli and Univrses Partner To Enhance Cyber Tyre™ Technology
Pirelli and Swedish company Univrses have signed an agreement that provides for the integration into the Pirelli Cyber Tyre system of AI‑based computer vision technologies. Under the agreement, through which…
Goodyear Introduces Next Generation Vector All Season 4
On the eve of the 50th anniversary of the world’s first all-season tyre, Goodyear reinforces its position as a pioneer in the all-season segment with the introduction of Vector All Season…
Bridgestone Launches Extra Large Agricultural Tyres
Bridgestone, a global leader in tyres and sustainable mobility solutions, is expanding its premium agricultural offering to meet the demands of the latest generation of high horsepower tractors. The Bridgestone…
ZC Rubber to Showcase European Portfolio at Tire Cologne
At this year’s The Tire Cologne, ZC Rubber will present its latest portfolio of WESTLAKE and GOODRIDE tyres from 9 to 11 June, 2026 in Hall 8.1, Booth C050g, with…
Magna Tyres Launches MA801 TR
Magna Tyres introduces the new MA801 TR solid tyre, specifically designed for demanding applications such as recycling and heavy industrial environments. The tyre is developed to deliver maximum uptime, high…
Hankook to Showcase Comprehensive Portfolio at The Tire Cologne
Visitors to “The Tire Cologne” (9 to 11 June 2026) will find Hankook at stand C040/D049 in Hall 8. Covering an area measuring around 384 m², the stand will offer a comprehensive line-up…
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