Pirelli and Swedish company Univrses have signed an agreement that provides for the integration into the Pirelli Cyber Tyre system of AI‑based computer vision technologies. Under the agreement, through which Pirelli has acquired a 30% stake in the Swedish company (with the option to reach a majority stake), Univrses’ 3DAI™ technologies will be integrated into Pirelli’s Cyber™ Tyre system solutions. The combination of the technologies developed by Univrses and Pirelli will deliver vehicles that are safer and more performant, with potential applications in ADAS and autonomous driving systems, and will also deliver timely, relevant and actionable data, seamlessly, for a range of road management use cases. Insights will enable road authorities to make better decisions and deploy resources more effectively – potentially reducing road-related accidents and saving lives.
The Pirelli and Univrses’ Technologies
The technologies permit to use onboard cameras and tyres to collect data that provide vital feedback on road conditions.
In particular, Pirelli Cyber™ Tyre, which is the world’s first integrated hardware and software system capable of collecting data from sensors inside the tyres, process the information collected using Pirelli’s proprietary software and algorithms, and communicate in real time with the vehicle’s electronics and with the cloud, enhancing cars’ safety systems and permitting to monitor road infrastructures’ status.
Univrses’ technology, originally developed to give cars the ability to make sense of their surroundings, has been adapted to turn vehicles into AI-enabled road monitoring agents. The Swedish company has developed 3DAITM Engine – software that gives autonomous vehicles perception capability (3D Positioning, 3D Mapping, Spatial Deep Learning) and 3DAITM – an AI-powered system that digitises city and roadside infrastructure, fed by the data from sensors, such as cameras, installed on vehicles.
A first project is already underway in Italy. In 2025, Pirelli and the Apulia region in Italy launched a monitoring system for the regional road network to create an up-to-date map of infrastructure conditions. The system provides analyses based on data collected by tyres and processed through the Cyber Tyre™ platform, together with visual data collected via cameras and interpreted using Univrses technology.
Pirelli Chief Executive Officer, Andrea Casaluci, stated: “The agreement with Univrses further enhances our Cyber Tyre™ platform, thanks to advanced AI‑based artificial vision technologies. The collaboration between Pirelli and Univrses will make a significant contribution to the ongoing transformation of cars into true software‑defined vehicles.”
Univrses CEO, Jonathan Selbie, commented: “Continuous monitoring and data are becoming the new foundation for infrastructure asset management, and Univrses technology is able to provide powerful analytical capabilities based on reliable and frequently updated data. In this context, we are pleased to welcome Pirelli as an investor and to take our partnership to the next level: we will join forces to deliver increasingly advanced services and products.”
