Prometeon Tyre Group is returning to Road Transport Expo (RTX) for the fourth consecutive year, putting the spotlight firmly on truck tyre expertise, fleet-focused support and the importance of having…

The all-new Vredestein Quatrac Pro 2 ultra-high-performance all-season tyre will be the first in the segment to secure ‘A’ ratings for both wet grip and exterior noise across all sizes,…

Michael Welch OBE, leading entrepreneur in the tyre industry, has announced plans to launch Rolo Tires in Europe, supported by advanced agentic technology. Rolo is a new premium tyre brand…

Dunlop Tyre Europe GmbH has entered a new three-year partnership with Fanatec, one of the world’s leading brands in the sim racing segment. A globally established brand, Fanatec is an…

Tyre manufacturer ZC Rubber is firmly committed to sustainability. The Chinese market leader and the world’s ninth-largest player in the industry aims to be carbon neutral by 2050. To this…

A German brand with more than 120 years of engineering heritage is strengthening its presence in the UK independent aftermarket. Wahler, one of Europe’s leading manufacturers of coolant thermostats and…

Since beginning of May 2026, Pradeep Karat has been the new Sales Director OTR for the Middle East Africa (MEA) region. In this role, Karat is responsible for the strategy…

Apollo Tyres Ltd has launched the Vredestein Superpasso 2, a versatile new road bike tyre that brings pro-level compound technology to the mid-range segment. The new tyre uses the same…

Albourgh Tyres will present the next step in the development of the brand during The Tire Cologne 2026. After building a complete truck and trailer tyre range, Albourgh is further expanding…

At this year’s Tire Cologne, Sailun is presenting an impressive showcase of its product portfolio, which is entirely dedicated to ‘Smart Performance’. The latest developments in PCR and TBR tyres…