TyreSafe is delighted to announce that TreadTracker has become an official Commercial Partner and will serve as Headline Sponsor of the TyreSafe 20th Anniversary Annual Briefing this June. As TyreSafe…

Alliance, a leading global brand of agricultural and off-highway tyres, is excited to announce the launch of its latest tyre Agri Nova, a next-gen R-1 Bias tyre, engineered for productivity…

Falken Tyre Europe GmbH (Falken) is responding to Europe’s surging demand for electric vehicles and SUVs with an expanded summer tyre range for 2026. This shift is driving demand for…

A new heavy-duty jump starter that combines both 12V and 24V systems all in one, has been launched by diagnostics manufacturer, TOPDON.  The V4000 HD allows technicians to move seamlessly…

The rapid expansion of Chinese electric vehicle manufacturers into the European market is creating new challenges for workshops and bodyshops, particularly when it comes to Advanced Driver Assistance Systems (ADAS)…

Trelleborg Tires will unveil a new 5,000-hour performance guarantee at Commodity Classic, taking place February 25–27, in San Antonio (Texas, USA) reinforcing its commitment to long-lasting durability and measurable value…

Falken Tyre Europe GmbH is launching a new chapter with its Adventure Camp initiative, placing the FALKEN WILDPEAK A/T AT3WA all‑terrain tyre at the centre of real‑world testing. The Falken…

Magna Tyres introduces the new LH32 truck tyre, specifically designed for trailer applications in long haul and regional transport. This tyre combines durability, performance, and safety to meet the demands…

In January 2026, Sailun Tyre Europe joined the Port Equipment Manufacturers Association (PEMA) as an official member, focusing on its brand Maxam. With this step, the world’s tenth-largest tyre manufacturer…

Since February 9, 2026, Sherif Degheidy has been the new Director Specialty Tires for the MEA region. In this role, Sherif will be responsible for the strategy and sales of…