Latest Tyre Industry News

Toyo Tires has been supporting Team Land Cruiser Toyota Auto Body (TLC) in participating in the Dakar Rally since 2021. At the current edition, which took place in Saudi Arabia from…

Premium tyre manufacturer Hankook will exclusively supply rally tyres for the opening round of the 2025 FIA World Rally Championship (WRC), one of the world’s premier motorsport events organised by…

Goodyear Farm Tires has outlined ambitious plans to expand its product range in 2025 to help meet the ever-changing demands of the agricultural sector. At the heart of the range…

Leading automotive aftermarket solutions provider, ISN Europe, has appointed Mark Ost as Managing Director, overseeing the companies established Garage Equipment and Tools divisions. Bringing a wealth of experience in the…

ETB Wholesale is strengthening its status as one of the biggest regional tyre operators in the UK, after opening two new distribution centres in Mid Wales and Worcestershire. The ambitious…

TyreSafe is delighted to announce its partnership with West Yorkshire Vision Zero, a county-wide road safety initiative committed to eliminating all traffic fatalities and severe injuries while encouraging and facilitating…

The Pirelli P Zero, the ultimate sporting tyre, celebrates its 40th anniversary this year. Born from a single revolutionary idea, it is now the most renowned brand in the industry…

Premium tyre manufacturer Hankook is launching its new Optimo sub-brand in Europe. This strategic move will increase Hankook’s market share in Europe and better cater to customer needs with a…

Six Nations Rugby and BKT have agreed a new long-term partnership that will see the world-leading tyre manufacturer support international men’s and women’s rugby. BKT becomes the Official Tyre Partner…