Latest Tyre Industry News

Cooper Tire 4×4 ambassador Xavi Foj is preparing to enter his 28th consecutive Dakar Rally. Foj was honoured with Dakar Legend status earlier this year, becoming one of only six…

This year’s GT Radial Performance Centre (GTPC) dealer initiative – Race to Valencia 2017 – has been hailed as the brand’s best trip to date. Taking place among a week-long European…

General Tire, supported by Micheldever Tyre Services, has proved a fundraising high flyer for the Children’s Air Ambulance after generating £14,000 for the charity since they formed a partnership two…

Michelin’s CrossClimate+ tyre has been heralded as “exemplary” after triumphing in rigorous tyre tests carried out in Germany – further elevating its reputation for unrivalled long lasting performance in the…

Earlier this month Maxxis-sponsored enduro racer Eddie Meek embarked on a brutal 1200-mile rally through the Baja Desert, Mexico. Going head to head against motorcycles, quad bikes, trucks, locals, and…