Kwik Fit Showcases Bridgestone Tyres with Posters Around the World
The golden rule for outdoor advertising is to go where your customers are. In a new campaign, Kwik Fit, a UK leading tyre retailer, has turned that on its head.…
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Cooper Tires Becomes Goodyear’s Sole Second-Tier Brand
The Goodyear Tire & Rubber Company announced a strategic evolution in its EMEA brand portfolio, positioning Cooper Tires as its sole second-tier brand. This move reflects Goodyear’s commitment to delivering…
TyreSafe Launches Tyre Safety Month Campaign: Under Pressure
TyreSafe, the UK’s only charity dedicated to raising awareness of tyre safety, has launched its annual Tyre Safety Month campaign. This October marks almost 20 years since TyreSafe first coined…
Vredestein Quatrac Wins Auto Bild All-Season Tyre Test
Leading German automotive magazine Auto Bild Allrad has awarded the Vredestein Quatrac first place in its prestigious annual group test of all-season tyres, rating it ‘Exemplary’. Tested against 10 leading…
Eden Tyres Accelerates Growth with Four New Branch Acquisitions
Eden Tyres & Servicing, one of the UK’s fastest-growing independent garage groups, has purchased four ATS branches following the sale of a number of sites by the large automotive chain.…
Less Time Than Making Tea: Tyre Checks Save Lives
Tyre checks are quick and vital and take less time than making a proper brew. That’s the key message of PCL’s campaign in support of TyreSafe’s annual Tyre Safety Month this…
Falken Launches EUROALL SEASON
Falken has introduced a new EUROALL SEASON AS220 all-season tyre, the first to wear its VARIO CORE label. Built for compact, mid-size and SUV cars, the AS220s have been engineered…
Heuver Group Appoints Wilma Toering as New CEO
Heuver Group have announced that, as of October 1, 2025, Wilma Toering will join the board in the role of CEO. Together with Bertus Heuver and CFO Remco Vaanholt, she…
i247 Group Appoints Juliana Giebel as Operations Director
i247 Group, a leading provider of software solutions and outsourced fleet management services, has appointed Juliana Giebel as Operations Director to drive operational excellence and support the company’s continued innovation…
Norbar Unveils Next-Generation EBT-CA Torque Multiplier
Norbar Torque Tools Ltd has launched the latest evolution to their compact battery torque multiplier range. Building on the success of the EBT-C launched in September 2024, the EBT-CA sets…
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