Zhongce Rubber Group Co., Ltd, (ZC Rubber) will introduce a broad selection of new products under its WESTLAKE and GOODRIDE brands at Autopromotec 2025, taking place from May 21–24 in Bologna, Italy.
This year’s showcase includes new developments across passenger car, all-season, winter, and commercial vehicle segments. Several of these products have achieved A or B ratings for wet grip on the EU Tyre Label, highlighting ZC Rubber’s focus on safety and performance in line with European market standards.
“Every product featured at this year’s Autopromotec reflects our ongoing commitment to meeting regional expectations — both in terms of regulatory compliance and real-world performance,” said ZC Rubber. “We look forward to sharing how WESTLAKE and GOODRIDE continue to evolve in step with the European market.”
WESTLAKE Highlights:
GOODRIDE Highlights:
ZC Rubber welcomes visitors to explore its latest tyre innovations and connect with product specialists at Booth D22, Hall 20 during Autopromotec 2025.
