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Yokohama UK Strengthens its Senior Management Team with New CFO

Marisa Hever-Smith has been appointed as the new chief financial officer (CFO) of YOKOHAMA (UK).

Marisa brings an extensive history within finance roles as well as a wealth of industry experience having worked in the tyre sector for nearly 15 years having previously worked with Prometeon and Pirelli.

Marisa commented: “YOKOHAMA is a fantastic brand and a key player in the tyre industry, and I’m excited to be bringing the knowledge and skills I have learned throughout my career to support the UK team as it moves to the next phase of the company’s development.”

Peter Fairlie, CEO of YOKOHAMA (UK) added: “We’re delighted to have Marisa on board to head up our financial team as we continue to strengthen our management team in the UK.”

YOKOHAMA’s impressive tyre line-up has a significant presence within the market and both the ADVAN and Geolandar ranges are well established in the high-inch premium segments. Ensuring that YOKOHAMA is in best place to reinforce its strategy of continued sales growth and market share.

To discover the full range of tyres from YOKOHAMA, visit