Yokohama UK Appoints Lucie Dalton as Marketing Manager and Charlotte Hodgson as Price and Demand Planning Manager

As part of its ambitious growth plans to further strengthen its position in the UK market YOKOHAMA (UK) has appointed Lucie Dalton, as its new Marketing Manager and Charlotte Hodgson as Price and Demand Planning Manager.

Having previously held management roles at Michelin and Grouptyre, Lucie brings with her a wealth of industry and marketing knowledge.

When asked about her appointment, Lucie said: “I’m delighted to join the team at YOKOHAMA UK and to use the knowledge and skills gained throughout my career to help further elevate the company’s position and profile in the industry.

“YOKOHAMA is a fantastic brand and a key player in the tyre industry and I’m excited to start the year driving some great initiatives and campaigns.”

Charlotte has an established background in purchasing and business analysis across several industries and has extensive understanding of market demand and trends.

Commenting on her appointment, Charlotte said: “Having assembled some amazing experience from industry leading businesses, I am looking forward to helping YOKOHAMA increase its market share in the UK.

“Having a new perspective from outside the tyre industry enables me to bring some innovative ideas to improve our customer proposition and help YOKOHAMA grow.”

YOKOHAMA’s impressive tyre line-up has a significant presence within the market and both the ADVAN and Geolandar ranges are well established in the high-inch premium segments. Ensuring that YOKOHAMA is best placed to reinforce its strategy of continued sales growth and market share.

To discover the full range of tyres from YOKOHAMA, visit: