Yokohama has announced that it has entered into a new partnership agreement with Cameron Steele, a legend in North America’s off-road racing world. Yokohama Rubber will supply Steele with its Geolandar brand tyres for SUVs and pickup trucks in support of his efforts to win highly popular and challenging off-road races.
Cameron Steele is a highly accomplished driver who has competed in a wide variety of off-road races in North America. He has been a regular participant in world-famous gruelling off-road races, including capturing a class championship in 2018.
Yokohama’s Geolandar tyres have demonstrated superior off-road performance in many races in recent years. In 2023, vehicles equipped with Geolandar tyres captured series championships in the Best In The Desert’s Trick Truck class and the ULTRA4 Racing’s 4900 UTV Pro Mod class. In 2024, vehicles equipped with Geolandar tyres also finished first-place in three classes at the King of the Hammers, which is considered one of the toughest off-road races in the world.
Yokohama will be supplying a specially developed off-road race version of its Geolandar M/T G003 mud-terrain tyres that include sustainable materials. The supplied tyre is environmentally friendly while still providing the surging force needed to win gruelling off-road races.
