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Yokohama Revels in a Resounding Success at the Silverstone Festival

As the official tyre partner of the Silverstone Festival 2023, Yokohama is thrilled to have participated in another unforgettable instalment of the world’s largest classic motor racing festival. The event saw an impressive turnout, attracting more than 100,000 enthusiastic attendees over the weekend of the 25 – 27 August.

“The atmosphere this year was simply electric,” said Lucie Wheater, marketing manager of Yokohama. “The festival was a grand celebration of racing and motorsport, and we could not be prouder to have participated. The tremendous response we received from both the new and returning fans made this a particularly special experience for us.”

While the event showcased the epitome of racing culture, it wasn’t just about the tracks and cars. The festival grounds were bustling with a variety of games and activities for fans of all ages. From reaction-based games to giant Scalextric circuits, the Yokohama-sponsored area was a hub of excitement and entertainment.

The celebration also featured multiple stages with live music, and the Yokohama-hosted lounges were a popular pit stop, providing fans a spot to relax and eat while discussing the day’s events or their favourite motorsport moments.

Yokohama proudly sponsored the Yokohama Trophy Masters Sports Car Legends, a historic racing series featuring Le Mans-style sports cars and Group Four period cars from 1962 to 1974. The event provided a spectacle of high-speed competition with manufacturers such as Chevron, Porsche, Lola, and Ferrari battling on the track. The #23 Ferrari 512M clinched the first-place trophy, followed by the #4 Lola T70 Mk3B in second place and the #117 Lola T296 in third.

Lucie Wheater continued, “The event was such a resounding success, the attendees at the Yokohama stand gave it such a great atmosphere. Thank you to everyone who joined us for this incredible event. The passion for motorsport makes the Silverstone Festival the remarkable event that it is.”