Yokohama Rubber announces that it has renewed its official partnership agreement with the Association of Tennis Professionals (ATP), the global governing body of men’s professional tennis, and will continue to be the ATP Tour’s Official Tyre Partner through 2028.
The ATP Tour entertains a billion global fans and showcases the world’s greatest players at the most prestigious tournaments. Yokohama Rubber became the ATP Tour’s first Official Tyre Partner in 2024, as part of the company’s efforts to increase awareness of the Yokohama brand and open up new sales channels in the European market.
With the renewed agreement, Yokohama will be sponsoring five tournaments in the European countries of Italy, Spain, Germany, and Monaco, including the ATP Finals, the ATP Tour’s prestigious season finale featuring only the top eight singles players and doubles teams in the annual rankings. As the ATP Tour Official Tyre Partner, Yokohama will be able to use the ATP Tour logo in its sales promotion activities and enjoy on-court visibility with the Yokohama logo on-site at sponsored tournaments. The Yokohama logo also will be displayed on ATP Tour social networking sites (more than 9 million followers) and its official website (150 million viewers each year), thereby increasing its brand exposure.
To further strengthen opportunities to increase brand awareness, Yokohama also will serve as the new official partner of the ATP Tour’s “Hot Shot of the Month,” an ATP digital media that enables tennis fans to vote for their favourite shot from tournaments held each month. This partnership will serve as a contact point between Yokohama and ATP fans around the world throughout the year.
