The launch event was produced at a studio in Japan with a live link from Nürburgring, Germany. It was moderated by radio DJ and narrator Sascha in Japan with female racing driver and European race presenter Eve Scheer joining from Germany. In addition to the ADVAN Sport V107 product description and development story, the event provided viewers with an inside look at Yokohama Rubber’s Nürburgring test centre and the tyre’s evaluation by Yokohama Rubber test drivers at Nürburgring. Other content included an interview with Jörg Müller, former BMW Works driver and current participant in the Nürburgring 24-hour Endurance Race; former F1 driver Ukyo Katayama’s impressions of the ADVAN Sport V107; and a talk show featuring Jörg Müller and the test drivers.
The ADVAN Sport V107 has been developed for use on premium high-performance cars, premium high-performance SUVs, and premium electric vehicles (EVs). Following joint development projects with leading premium car manufacturers and testing at Yokohama Rubber’s test centre at the Nürburgring, widely considered the world’s most demanding race course, delivery of special OE ADVAN Sport V107 tyres began in 2020, including tyres for Mercedes-AMG and BMW M premium cars.