Visitors to this year’s Silverstone Festival are set for an even more memorable experience as Yokohama, the official tyre partner for the event, has unveiled a list of ten captivating vehicles that will appear on its display stands. Indeed, showcasing the breadth of the vehicle projects and users of its range of tyres, the list includes racing legend, Steve Deeks’ meticulously customised 1979 Porsche 911 and a uniquely crafted Jeep Rubicon, built to tackle the most challenging terrains.
Located next to the bustling Village Green, amidst traders, Fan Zone, Foodie Fest and car clubs, visitors to Yokohama’s dedicated display area will enter through the grand inflatable arch to behold a sight of automotive excellence. Showcased in the company’s dedicated space will be a mix of road and motorsport vehicles, each bearing testament to the brand’s commitment to quality and performance.
Iconic vehicles significant to Yokohama’s legacy, accompanied by newer models echoing the brand’s commitment to innovation will be on show. Highlights include Darkside Developments’ Audi TT Cup 8S, Motech’s BMW M4 and M3 Touring, and the fully customisable 2023 Zero Race Car. Other notable entrants include a Sports 2000 Pinto, Sports 2000 Duratec, the elegantly enhanced Land Rover Defender by Urban, and the versatile Volkswagen Transporter T6.1.
Yokohama’s marquee promises not just a display, but an experience. Open from 9am to 7pm, attendees can engage in a host of family-friendly funfair games like the punch bag, giant Scalextric, an F1 style reaction game, and a high-striker version of the classic ‘whack-a-mole’ game.
Reflecting on the partnership, Lucie Wheater, marketing manager of Yokohama UK said, “Our heritage has always been intertwined with the world of motorsport. As Silverstone commemorates 75 years, we’re thrilled to be a part of this landmark event. This festival is not just a celebration of racing history, but an exhibition of where the world of tyres and motorsport is headed.”
Adjacent to this fun-filled marquee labelled ‘Geolandar’, guests can explore the ‘ADVAN’ exhibition space. Here, visitors can delve deep into Yokohama’s legacy and products. A large screen vividly showcases Yokohama’s history and advancements in tyre technology, while the dedicated sales team is on hand to explain the nuances of each tyre, ensuring attendees get the perfect match for their vehicles.
Yokohama’s racing success and pedigree will also be highlighted with a strong presence in the International Paddock. In the hub of the racing action and in the shadow of Silverstone’s mighty Wing complex, Yokohama’s motorsport display truck will showcase the company’s range of motorsport products, including those for both the track and the rally stage.
Meanwhile on Sunday, visitors will also be able to meet Yokohama’s own ‘ice queen’ and winter Olympic hopeful, Nikki McSweeney, who will be on the stand with her Yokohama-sponsored monobob.
To find out more about Yokohama’s extensive range of motorsport, high-performance and off-road tyres, visit www.yokohama.co.uk. Meanwhile, fans wishing to buy last-minute tickets to the event can do so by visiting www.silverstone.co.uk.
