Giti Tire has appointed Mat Wilkinson as TBR Sales Director UK with a brief to extend its truck and bus fleet partnerships across the country.
Mat will work closely with new and existing customers directly, and manage the company’s ASMs, with responsibility for financial performance through sales, marketing and business processes for all commercial tyres.
Operationally he will report to Petr Cajka, Sales & Marketing Director Europe and functionally to Brian McDermott, Country Manager – UK and PCR Sale Director – Europe for Giti Tire.
Mat joins the business during an expansive product development programme of the TBR portfolio, with a whole tranche of tyres coming to market in 2026-27 with vastly improved Rolling Resistance Coefficient (RRC) results and a sharp focus on sustainability and reducing fleets’ CO2 footprints.
All new tyres undergo in-depth field tests with leading EU fleets to confirm performance levels in real-life conditions.
Mat joins from Yokohama HPT where he held the role of Sales Director, prior to which he has worked in senior roles at Michelin, Continental and Bridgestone Europe.
Mat said: “Having worked for over two-and-a-half decades in the tyre industry, it is clear to me that Giti offers a tyre portfolio and service solutions that put them up there with the best in the industry.
“Full hot and cold retreading capabilities clearly show the quality of the casings, and with the Mercury fleet management programme it creates a total fleet solution which brings both financial savings and a reduction in environmental impact.
“I’m very much looking forward to getting out to meet new and existing customers and making a real positive difference to their operations.”
