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UK Debut for New High-Performance Road Tyre

Premium tyre manufacturer, Yokohama, will showcase the newest addition to its ADVAN range of tyres as it returns to The Classic at Silverstone this summer.

 Yokohama’s ADVAN Neova AD09 will be on display for the first time for UK audiences, having officially launched at Yokohama’s Summer Test Drive held at the iconic Nürburgring early this year.

 The ADVAN NEOVA AD09 is the first all-new NEOVA tire since the introduction of ADVAN NEOVA AD08R nine years earlier in 2013. Maintaining the special performance characteristics that make ADVAN NEOVA series’ tyres the “fastest and most enjoyable” street sports tyres, the new ADVAN NEOVA AD09 features enhanced dry grip performance, control performance, and wear resistance appropriate for YOKOHAMA’s strongest street sports tyre. Featuring a new structure with a meticulous design that starts from the materials used and a new profile that delivers greater strength and agility, the ADVAN NEOVA AD09 achieves the highest level of casing rigidity* in YOKOHAMA history.

*Compared with the Company’s other summer replacement tyres.

 In addition to a finely optimised asymmetric tread pattern, the ADVAN NEOVA AD09 is made from a newly developed compound that achieves an ideally balanced viscoelasticity. As a result, in addition to a dry grip performance that contributes to faster lap times, the tyre provides the controllability that enables amateur drivers to drive as fast as they can while also realising a wear resistance that enables long-lasting performance on circuit racing conditions. In addition to a unique and highly refined pattern design that reflects Yokohama Rubber’s uncompromising pursuit of a custom-tuned outer appearance combined with a high-contrast brand logo give the ADVAN NEOVA AD09 a modernised-look suitable for use on custom-tuned cars.

Yokohama will return to The Classic at Silverstone Circuit this year as the official tyre partner. With over 1,000 race entries, the historic racing festival attracts more than 100,000 people for a jam-packed weekend of historic wheel-to-wheel racing in some of the most iconic cars from the 1920s through to present day.

The Classic will be held on 26 – 28 August and will be one of the biggest and most vibrant weekends in British motorsport. For those looking to witness some of motorsport’s most iconic machines battling on track, visit https://www.silverstone.co.uk/events/the-classic. To find out more about the ADVAN Neova AD09 or the range of tyres available from Yokohama, visit www.yokohama.co.uk.

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