TyreSafe, has announced its new partnership with the Institute of Master Tutors of Driving (IMTD). This collaboration is set to further enhance TyreSafe’s mission to raise awareness of tyre safety and amplify its impact within the road safety community.
The partnership with the IMTD, a prestigious organisation representing the most experienced driving instructors in the UK, demonstrates TyreSafe’s commitment to embedding tyre safety at the core of driver education. Together, the two organisations will work to ensure that the importance of tyre maintenance and awareness is integrated into the training and ongoing education of driving instructors, ultimately reaching drivers at all levels of experience.
Graham Feest F Inst MTD, Chairman of the Institute of Master Tutors of Driving, said “We are delighted to join forces with TyreSafe in this vital initiative. Tyres are often overlooked in the broader road safety conversation, yet they play a crucial role in ensuring the safety of every road user. By partnering with TyreSafe, we are able to raise the importance of tyre safety in our training programs and outreach efforts, ensuring that the next generation of drivers is better equipped with the knowledge they need to stay safe on the roads.”
This partnership will facilitate a range of joint activities and shared best practice all aimed at making tyre safety a more prominent aspect of road safety discussions.
Stuart Lovatt, TyreSafe Chair, said “We are thrilled to welcome the Institute of Master Tutors of Driving as a partner. Their expertise and influence within the driving instruction community make them an invaluable ally in our mission to promote tyre safety. This collaboration will significantly bolster our efforts to reach as many road users as possible with the message that tyre safety is essential to saving lives.”
By combining the IMTD’s deep understanding of driver education with TyreSafe’s expertise in tyre safety, the partnership aims to drive a significant cultural shift in how tyre safety is perceived and practised in the UK. The organisations are committed to creating a lasting impact on road safety by ensuring that all drivers understand the critical role that tyres play in keeping themselves and others safe on the roads.
