TyreSafe has launched a six-week national educational push on fleet tyre safety, supported by three brand-new toolkits designed to help organisations strengthen compliance, improve driver safety, and reduce operating costs.
Developed in partnership with Driving for Better Business (DfBB), FORS, and Lancashire County Council (LCC), the initiative delivers the most comprehensive set of business-focused tyre safety resources TyreSafe has ever produced. The unified launch brings together:
Grey Fleet Toolkit – developed with DfBB, helping employers manage the safety of non-company-owned vehicles used for work.
Fleet Tyre Management Toolkit – produced with FORS, embedding best practice in tyre procurement, inspection, and maintenance.
Fleet Service Manager Toolkit – created with Lancashire County Council, guiding fleet leaders and workshop managers on integrating tyre safety into training, supervision, and operational checks.
The six-week campaign will share case studies, educational content, and practical guidance across TyreSafe’s supporter network and social channels, encouraging organisations to make tyre safety a visible part of their risk management and sustainability strategies.
A business-critical issue
Tyre safety is often seen as a technical maintenance issue, but its implications for safety, compliance, and sustainability are far wider. Poorly maintained tyres not only increase collision risk, they also waste fuel, accelerate wear, and increase emissions.
Government figures show that one in four road collisions (24%) involves someone driving for work, and in 2024, 459 people were killed in collisions involving a working driver — representing 29% of all road fatalities (gov.uk, Reported Road Casualties GB: Driving for Work, 2024.)
Meanwhile, transport continues to account for around 26% of UK greenhouse gas emissions, with cars and vans responsible for more than half of domestic transport emissions (gov.uk, Transport Statistics GB: 2024)— underlining the environmental as well as the human impact of poor tyre care.
Further research reveals that over half of tyres on UK roads are underinflated, with 35% driven at least 8psi below manufacturer recommendations (Michelin ‘Fill Up With Air’ survey). In addiiton, 25% of vehicles checked in a 2024 Halfords/NCP study had one or more dangerous tyres — including damage, low tread, or excessive age.
Stuart Lovatt, TyreSafe Chair, said, “Tyre safety is not just about maintenance, it’s about responsibility. Every underinflated or worn tyre adds to a business’s costs, carbon footprint, and legal exposure. Through these new toolkits and our six-week education campaign, we want to help fleets of every size understand that tyre safety is a measurable way to protect lives, budgets, and reputations.”
Practical tools for every fleet
Each toolkit provides step-by-step guidance, editable policies, posters, and communication assets designed to make implementation simple:
The Grey Fleet Toolkit, developed with Driving for Better Business, gives employers the means to manage non-company-owned vehicles used for business travel.
Simon Turner, Engagement Manager at DfBB said, “Grey fleet drivers represent a hidden risk for many employers. This toolkit helps organisations bring them into the same safety and compliance framework as company drivers meeting legal obligations and protecting everyone on the road.”
The Fleet Tyre Management Toolkit, developed with FORS, aligns with industry standards and audit frameworks to embed best practice in tyre selection, maintenance, and record-keeping.
The Fleet Service Manager Toolkit, developed with Lancashire County Council, offers guidance for fleet leaders, engineers, and workshop teams. The project includes an Ultimate Guide to Fleet Tyre Management, a workplace poster, training presentation, and a short educational film currently in production. It will serve as a model of best practice for other authorities and private operators seeking to integrate tyre safety into onboarding, training, and operational oversight.
Stuart added, “Lancashire County Council’s partnership shows how tyre safety can be woven into daily operations, not added as an afterthought. By embedding simple checks into training and supervision, fleet teams can prevent incidents before they happen.”
Daniel Fisher, Fleet Services Manager, Lancashire County Council, said, “Partnering with TyreSafe has allowed us to leverage our fleet management experience to provide practical guidance for others. The Fleet Service Manager Toolkit shows how simple, consistent tyre checks can improve compliance, cut costs, and keep drivers safer. It’s a model that any organisation — public or private — can adopt.”
The six-week campaign marks the beginning of a broader effort by TyreSafe to help businesses view tyres through three critical lenses — compliance, cost, and carbon. Correct tyre care reduces legal risk, saves fuel, extends tyre life, and supports sustainability goals.
The resources are freely available here: https://www.tyresafe.org/campaigns/fleet-resource-hub/ alongside practical materials for drivers, managers, and maintenance teams.
“Tyres are often missed during daily checks but one of the biggest influences on safety,” said Stuart. “We urge business drivers and fleet managers to ACT to ensure sound tyre safety management is included in their fleet policies which can make every journey safer, more efficient and sustainable.”
