TyreSafe, the UK tyre safety charity, is joining the Motorcycle Industry Association (MCIA) to increase the awareness of tyre safety amongst motorcyclists, other Powered Two Wheelers (PTWs) and L-Category vehicles, a classification of road transport vehicles that range from powered two/three-wheelers (motorbikes, mopeds etc), quadricycles and ‘micro cars’.
TyreSafe, who aims to drive down tyre related incidents through awareness and campaigning about buying decisions, tyre checks and tyre maintenance, will work with MCIA to raise the profile of the importance of tyre safety as part of a motorcyclist’s maintenance routine.
This is one of several road safety partnerships being formed to help increase the reach of the life-saving ‘safe tyres save lives’ message across different motorist groups.
TyreSafe joins the MCIA as an honorary member, giving the charity access to the MCIA’s suite of resources including press statistics, campaign materials, events access and lobbying at government level.
MCIA joins TyreSafe as a member, providing them access to TyreSafe’s growing library of campaign materials, press kits, advice and resources specific to tyre safety, checks, purchasing and motorcycle specific campaigns.
The MCIA represents in excess of 90% of the supply side of the motorcycle industry; the manufacturers and importers of PTWs and other L-Category vehicles, accessory and component suppliers and companies providing associated services. It works closely with members and a wide variety of stakeholders such as Government and its agencies, police, press and road safety organisations to promote, protect and expand the UK L-Category industry.
Tony Campbell, CEO, MCIA said “I am delighted to welcome TyreSafe into membership of MCIA. Through the Elite Rider initiative we aim to reduce rider causalities and improve skills. Working with TyreSafe on this shared goal will contribute to this and allow us to reinforce the importance of choosing the right tyres and how to maintain them correctly as another key element to keeping riders safe.”
TyreSafe Chair, Stuart Lovatt, said “this is a really pivotal partnership for TyreSafe, as we want to make sure we reach every rider and driver with our message. As we continue to work closely together, we will look to identify campaigns and initiatives that we can collaborate on to amplify each others’ messages across our memberships and their respective audiences.
Tyre safety is extremely important for all vehicles, as tyres are the only point of contact with the vehicle and the road, which is why we want to work with the MCIA to ensure those riding on two wheels are being provided with the best advice to help promote safe and sustainable riding.”
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