Irish Premiership side Larne FC have unveiled Davanti Tyres as their latest club partner.
The global tyre brand will become the Invermen’s sleeve sponsor for the 2020/21 campaign as Larne set their sights on qualifying for Europe. It is Davanti’s first major sports sponsorship in Northern Ireland.
Since Davanti released its first tyres in 2015, they’ve built up an extensive network of dealers across Northern Ireland. Today the brand is well-known and respected within the worldwide automotive industry.
The Larne FC partnership underlines the continued importance of Northern Ireland to Davanti as the club joins their international family of brand partners.
Globally, Davanti has seen huge growth over the past year, despite the issues caused by COVID-19. They’ve extended their distribution network to more than 60 countries across five continents. The next 12 months show no signs of slowing down with the launch of their new Ultra High Performance tyre, Protoura Sport, their All-Season Alltoura offering and an extension to the high acclaimed Terratoura All-Terrain range.
Sean Maddocks, Davanti Sales Director for the UK and Ireland, said Davanti was excited to support the Larne FC project.
“We recognise the work that Larne FC are doing to realise their ambitions both on the pitch and in the community. Northern Ireland is a really key market for us and we’re extremely proud of the loyal dealer network we’ve created.” he said.
“Larne’s commitment to building a successful football club while also using their platform to create opportunities for the wider community resonates with our core principle to support independent tyre retailers and garages.
“We believe our shared values will make Davanti’s partnership with Larne a great success.”
Larne FC Chairman Gareth Clements said: “We worked very hard during lockdown, to cast our net a little wider in attracting some new, fresh and vibrant commercial partners to Inver Park.
“The fruits of this labour are now bearing results, this is testament to the positive work everyone at Larne Football Club has put in over the last few seasons, to build a recognisable brand both on and off the pitch.
“Officially unveiling Davanti Tyres today as a new commercial partner for the 2020/2021 season is another giant step forward for the club and one we are really proud of.
“It has been fantastic to see Davanti’s incredible international growth over the past three years, through their partnership with Everton Football Club.
“I trust the benefits of partnering with Larne Football Club will soon become apparent, as we embark on the next leg of our exciting journey together.
“We aspire for longevity in all of our partnerships and I see today as the start of a long and mutually beneficial enterprise together. I would also like to thank Gordon McKay at G-MAC Tyres for facilitating the introduction to Davanti.”
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