Tyre Spot Newcastle Crowned Pirelli 4X4 Award Winners For 2021

Tyre Spot in Gosforth, Newcastle has won the Pirelli 4×4 Key Dealer of the Year 2021 award for the very first time.

Each year, the 4×4 Key Dealer of the Year award gives its exclusive Pirelli 4×4 Key Dealer Club members the opportunity to nominate one of their depots to enter for the prestigious accolade. 12 members took part in 2021, with one part of the process requiring each depot to take part in a number of independently run mystery shop audits.

A total of three mystery shop audits were carried out by phone, covering a variety of items: from the time taken to answer a call and the manner in which it was answered, to the general attitude conveyed over the phone. Each depot was also tested on vehicle homologations to assess if and how they were explaining the benefits of fitting Original Equipment tyres to customers. The audit also took into consideration the stock each depot had available from a selection of Pirelli’s top sizes across the Pirelli SUV product range.
Tyre Spot Gosforth have undoubtedly proven their high levels of customer service and valuable industry knowledge by securing this very well deserved win.

Pirelli UK Commercial Director, Jason Sugden, said: “Congratulations to Tyre Spot for winning this prestigious award. This accolade recognises and rewards the hard work and dedication of the entire team throughout the past year, particularly as the audit is designed to really test the knowledge and skills of the depot. We are delighted to have named Tyre Spot Gosforth as the Pirelli 4×4 Key Dealer of the Year for 2021.”

Tyre Spot is the largest independent tyre supplier in North East England, operating and delivering its high levels of service to customers for over 40 years. Thanks to consistent investment in the latest technology, equipment, training and facilities, Tyre Spot can continue to develop and expand, with an exciting future ahead for the tyre supplier.

Tyre Spot currently operates 12 branches, with six depots functioning as Pirelli Performance Centres – a network of depots delivering first-class customer care and attention with cutting-edge technology and expertise in recommending, fitting and balancing high-performance tyres.

Following news of the award, Tyre Spot Gosforth Branch Manager, Stephen Thompson, shared: “We are delighted to win this award. Tyre Spot has always had a strong relationship with Pirelli and being named 4×4 Key Dealer of the Year not only strengthens that bond, but it is a fitting reward for the fantastic effort of the guys in the branch. We strive to ensure that our customers receive the highest quality products and services each time they visit one of our branches, and Pirelli fits perfectly into that ethos with the calibre of their tyres.”

The Pirelli 4×4 Key Dealer Club members have the extensive experience and expertise to recommend, fit and balance Pirelli’s 4×4 tyres, coupled with extremely high standards of customer care and attention. With the evolution of the SUV and Crossover vehicle segment, Pirelli’s dedicated SCORPION™ product range focuses on providing innovative technological solutions, without compromising on safety and performance levels. A renewed range of SCORPION™ products have been announced for 2022 – the summer SCORPION™, SCORPION™ All Season SF 2 and the new SCORPION™ Winter 2, continuing to provide the perfect solution to the demanding needs of SUV and Crossover vehicles.

Tyre Spot Gosforth can be found at Sandy Lane, Newcastle upon Tyne NE3 5HE or by telephone on 01912 364121. For further details on the Pirelli Performance Centre network, head to www.pirelli.co.uk/ppc.