Tyre Runner announced the addition of Tyres Life, one of the UK’s fastest-growing tyre wholesalers, to its powerful marketplace network, deepening its integration across the tyre supply chain.
This partnership enables independent retailers to take greater control of their tyre-buying journey on terms set by them, all from a single platform designed to put them in the driver’s seat, at a time when independent retailers increasingly feel the pressure of constrained margins.
A Premium Addition to the Supply Chain
Tyres Life has rapidly established itself as a top-tier tyre wholesale partner in the UK with nationwide coverage from 3 warehouse locations. As the exclusive distributor of renowned brands such as Lassa, Tomket, and Waterfall, and carrying popular lines including Pirelli, Continental, Goodyear, and Michelin, Tyres Life brings an exceptional portfolio to the table.
Expanded Offering
Founded in 2019 by former Kwik Fit software engineer Bryan MacMillan, Tyre Runner has evolved into a software platform focused across the tyre vertical, from tyre health awareness and consumer apathy tools, to supply chain connectivity, in addition to their original sales and marketing marketplace at TyreRunner.com.
The Perfect Fit
Bryan MacMillan, CEO of Tyre Runner added: “We’re delighted to add Tyres Life to our growing list of wholesale partners. This partnership exemplifies how our sales platform can connect high-quality wholesalers with independent retailers, helping both grow stronger together. The tyre market remains digitally immature, and to compete in an increasingly omnichannel world, online is just one part of the puzzle. Our mission has always been to empower the trade, not compete against it. That’s why we are focused on bringing a range of tools to market to help retailers compete better, not just online, but offline as well.”
Tommie Owens, Commercial Director at Tyres Life commented “Tyre Runner opens reach like never before. Bryan and his team have a very clear vision for what the future of tyre retail will look like, and we’re excited to see Tyres Life’s products access even more markets efficiently.”
Exceptional Inventory and Delivery Capabilities
With over 100,000 tyres in stock, Tyres Life offers a comprehensive range of tyres via its nationwide dealer network. This aligns with Tyre Runner’s goal to deliver fast, efficient access to tyres when and where retailers need them.
Tyre Runner’s marketplace model enables seamless wholesale ordering while preserving retailer pricing control and margins. Combined with Tyres Life’s inventory strength and delivery capabilities, the partnership supports both organisations’ shared values of efficiency, profitability, and safety across the tyre ecosystem.
