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Trelleborg Tyres – Official Sponsor of the Machine of the Year Brasil® Awards for 11th Consecutive Time

For the 11th consecutive time, Trelleborg tyres proudly remains the official sponsor of the prestigious Machine of Year Brasil® 2024/2025 Awards, which recognise agricultural machinery excellence in six different categories: harvesters, sprayers, planters, plow/leveler harrows, spreaders and mowers. Judged by industry specialists, agricultural Original Equipment Manufacturers (OEMs) from Brazil will compete for recognition as the best in their field with their latest generation of machines. Moreover, an award will be given to the “most voted brand” by people worldwide through the website , from March 20th to April 30th, 2024.

Marcelo Natalini, President of Yokohama TWS for South America states: “We firmly believe in championing excellence, innovation, and sustainability within the agricultural machinery sector with our Trelleborg tyres. That’s why we’re thrilled to continue our support for the Machine of the Year 2024/2025 Awards. By doing so, we’re not just sponsoring an award; we’re investing in the future of Brazilian agriculture. We’re dedicated to fostering positive change and pushing boundaries in our industry, and this sponsorship is a testament to that commitment.”

Julian Mendieta, President of Agriworld Magazine and organiser of the awards, remarked: ‘For over a decade now, Trelleborg Tyres has proudly served as the backbone of the Machine of the Year Awards in Brazil, fueling our shared vision for agricultural advancement. With Trelleborg’s tyre expertise, we’re not just celebrating innovation; we’re driving sustainability forward. Our esteemed panel of academic judges meticulously evaluates each product, considering not only its functionality and performance but also its ethical and transformative potential. This partnership bridges academia with industry, shaping the future of technology and fostering innovation for a more sustainable farming”.

First held in 2013, the Machine of the Year Brasil® Awards occurs biennially in Brazil, alternating with the Tractor of the Year Brazil® Awards, both sponsored by Trelleborg tyres. The awards ceremony will take place at Agrishow, Ribeirão Preto, São Paulo, Brazil, at the Trelleborg tyres booth, # E8b.