At the China International Agriculture Machinery Exhibition (CIAME 2023), one of the most significant events in China’s agricultural machinery industry, Trelleborg tyres, a global leader in specialty tyres, showcased its wide range of radial tyres for diverse applications, driving farm innovation at booth B224 in Hall B2.
As a tyre expert, Trelleborg tyres anticipates customers’ needs, providing high performance, ecosystem friendly tyre solutions. When it comes to more efficient farming, Trelleborg tyres continues to be at the forefront, aligning with machinery manufacturers to design and develop new tyre solutions to improve productivity and efficiency while respecting the environment.
Trelleborg tyre experts advised all industry professionals at the exhibition on the best tyre solutions for agri applications according to their needs, including the TM3000 radial tyre for harvesting machinery, the newly locally produced TM900 High Power for highpower tractors, the TM800 High Speed radial tyre for tractors and PneuTrac®, a hybrid solution between a radial agricultural tyre and a track, known for its excellent performance on both slopes and muddy terrain. The extra-long PneuTrac® footprint results in superior flotation and traction along with exceptional lateral stability, without compromising fuel efficiency, comfort or handling.
Ms. Sandy Luo, Sales Director China of Yokohama TWS, commented: “Innovation is our eternal driving force. Development of innovative and technological solutions is in Trelleborg tyres’ DNA and our tyre solutions have helped to revolutionise and strengthen the Chinese market in recent years. Trelleborg tyres has answered the call for more sustainable performance, wider crop yields, and more efficient business operations by raising the bar when it comes to new tyres. At CIAME 2023, we brought to life our commitment and strong attention to environmental sustainability, offering visitors an immersive experience in a naturalistic environment on the booth, where our tyres stood out for their more sustainable performance for our customers.
In line with this commitment, in early 2022 a new marketing campaign “Trelleborg, a force of nature” was launched to state the essence of our tyres. In China, we have organised several events, to communicate with end users and customers with the theme of “The Force of Nature”. We will continue this approach to strengthen the role of radial tyres in promoting sustainable agricultural development.”
As a globally renowned and Asia’s largest-scale agricultural machinery exhibition, CIAME 2023 boasted a total exhibition area of 220,000 square meters, with participation from over 2,200 enterprises and attracting over 150,000 visitors. The exhibition has fully regained its past grandeur, with high levels of excitement and attention.