At the BASF Demo Day, held at Hurcott Farm, Trelleborg Tires showcased the benefits of its advanced VF (Very High Flexion) tyre technology through a live in-field demonstration.
The event, hosted by Mark, Sue, and Andrew Doble, who manage the Hurcott Farm, offered the ideal setting to engage directly with farmers and contractors, and to demonstrate how the right tyre pressure can have a measurable impact on productivity, soil protection and tyre longevity.
Adapting tyre pressure to the specific needs of fieldwork versus road transport is essential to protect the soil, optimise traction and extend the life of the tyre. It’s a fundamental practice that can make a real difference to a farm’s performance but it’s often underestimated” said Craig Churstain, Sales Manager Trelleborg Tires, who led the field demonstration.
Trelleborg tyres’ VF technology marks a major step forward in tyre engineering. Designed to operate at lower inflation pressures compared to standard tyres, VF tyres improve flotation by distributing weight across a wider footprint. The result is minimised soil compaction, better preservation of soil structure and greater support for long-term yield potential.
The demonstration also featured Trelleborg’s ProgressiveTraction® tread design: a key innovation engineered for both field grip and road comfort. Its dual-anchor lug system enhances traction in both vertical and horizontal directions, reducing slippage, improving fuel efficiency and boosting operational performance, especially in soft or variable conditions. The Interlug system further enhances self-cleaning and stability.
To support professionals aiming to maximize value over time, Trelleborg Tires offers a certified 5,000-hour performance warranty on selected ProgressiveTraction® ranges (TM1000, TM900, TM800, TM1060), available exclusively through registration in the Premium Care Program.
Trelleborg Tires was supported at the event by C&O Tractors, trusted Massey Ferguson specialists, whose contribution reinforced the value of integrating premium tyre technology with high-performance machinery in real working conditions.
“Farmers today are under constant pressure to do more with less,” added Churstain. “Our mission is to provide tyre solutions that not only perform in the toughest conditions, but also support a more sustainable and profitable farming model.”
