Toyo Tire Signs A Strategic Partnership With JAOS

JAOS, a comprehensive automotive components manufacturer, supplies original accessories for SUV and 4WD. JAOS also supplies as an OEM vendor for automotive manufactures based on its well-earned reputation in the automotive aftermarket. To increase its brand recognition and new product development, JAOS has participated in a number of off-road races both in Japan and overseas, including the Asia Cross Country Rally with numerous impressive results.

Toyo Tire remains committed to product development and capacity ramp-up of SUV tyres in order to expand sales of its SUV tyre brand “OPEN COUNTRY.”

Toyo Tire and JAOS aim to increase the value of their brands in the SUV and 4WD market around the world through mutual collaboration in marketing activities. The two companies will leverage their aggregate knowledge gained through joint participation in motorsports events and original product testing, for delivering products with enhanced appeal to the market.

Hereby, Toyo Tire and JAOS have agreed to sign the partnership agreement for building a mutually complementally relationship of their strengths, and further enhancing their respective corporate value in the SUV market.