Yokohama has taken a significant step in strengthening its position within the UK commercial vehicle tyre sector by appointing wholesale specialists TIA Tyres as the Authorised UK Wholesale Distributor for its expanding truck and bus radial range.
For both companies, the partnership represents a strategic alignment built on a shared ambition and commitment to delivering reliable commercial tyre solutions supported by consistent national availability.
The appointment marks a major development in TIA Tyres’ continued focus on growing its commercial wholesale operation. Already serving dealers across the country with a broad portfolio of tyres spanning all budgets and applications, the addition of Yokohama’s TBR range will equip customers with a product line that delivers high-end, premium performance at exceptional value.
With standout patterns including the 124R steer axle tyre, the 704R drive axle tyre, and the RY357 trailer tyre, Yokohama’s range is ideally suited for regional applications and comprise of tyres for all axles. Drawing on its rich motorsport background, the brand has focused heavily on design features aimed at extending mileage and improving wear characteristics. Elements such as stone ejectors, rigid shoulder ribs, extra-wide directional treads, and specialised compounds have been engineered specifically to support long-term durability, a priority consistently highlighted by commercial fleet managers.
Speaking on behalf of TIA Tyres, Commercial Director Geoff Priest said, “This partnership is a proud moment for us. Yokohama’s TBR range has already shown what it can do in the market, and when you combine that with the brand’s long history of high-performance engineering, it gives our dealers real confidence in what they’re supplying to their customers. For us, it’s about offering trusted products with proven performance, and Yokohama aligns perfectly with that vision. We’re looking forward to working together closely.”
Yokohama has expressed equal confidence in TIA Tyres’ capability to support the expansion of its commercial range. Commenting on the partnership, Andrea Manenti, Managing Director of Yokohama UK, said, “Our TBR range is showing outstanding performance and establishing new standards for long haul transport, providing reliability and improved cost of ownership for our customers. We are excited to partner up with a specialised company such as TIA, with whom we share the same values in terms of customer focus, passion for product and trust”
The collaboration between TIA Tyres and Yokohama aims to establish Yokohama as a front-runner in the TBR landscape, combining TIA’s extensive dealer reach with the trusted quality and engineering of Yokohama’s products.
