Banner Ad


Members of the European Press were invited this week to Cologne to take part in a conference outlining the events that will be happening during THE TIRE COLOGNE show in May.

An introduction by Dr. Stefan Bratzel outlined that the show will be covering all aspects of the automotive industry from E-mobility, Autonomous Driving, Tyre Manufacturers to Remote Services.

With technology advancing within the automotive industry the show’s organisers consider that it will be the right time to look at the latest developments.

The press were taken to Koelnmesse to walk round the halls. There was a general agreement that the halls will be easier to navigate than previous tyre shows. Then the guests were treated to a tour of the lovely city with all it’s history.

THE TIRE COLOGNE 2018 will take place in the Northern Halls of Koelnmesse. The tyre manufacturers, wholesalers and rim manufacturers will exhibit in Halls 6 and 7. The themes of automotive services and workshop needs will be concentrated in Hall 8. Hall 9 is home to the tyre remoulding segment and to the recycling and disposal of old tyres.

Some of the events will include:

  • Digital Reality
    The tyre industry goes digital: Get the latest news on e-commerce, smart services, driver assistance systems and customer service.
  • TIRE Fleet Lounge
    Fleet managers should not miss this meeting point: No matter what your business is about or what kind of business you run: Expand your network and learn how to use tyres efficiently and economically.
  • Tire Service (training WDK/BRV)
    Tyre change made easy: Experts will be able to show you how to remove and change tyres on tractors, buses and trailers.

On both the manufacturer and distributor sides, the tyre industry is characterised by a high level of innovation and offers the potential to position itself with an even stronger international alignment. In its capacity as a nationwide trade association for trade and trades in the industry, the German Tire Retailers and Vulcanization Trade Association (BRV, Bonn) is therefore supporting the THE TIRE COLOGNE, which will take place every two years in Cologne as of 2018, as an industry sponsor from the start.

“Koelnmesse stands for modernity, a growth orientation and internationality, and has proven that the location is ideal for ambitious industries,” said the BRV Chairman Stephan Helm at the  European Press Conference.

With the fifth largest, modern trade fair grounds and optimal transportation connections, Koelnmesse offers an ideal environment for the leading global trade fair of a forward-looking industry that keeps society mobile.