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The Tire Cologne 2024 – A Great Success for Top Recambios

Top Recambios, a Valencian company specialised in the professional distribution of multi-brand tyres, has a very positive experience at its first participation as an exhibitor at The Tire Cologne, the largest European international tyre fair, which took place from June 4 to 6 in Cologne (Germany), with 430 exhibitors from 35 countries and attended by nearly 14,400 professional visitors, 65% of whom came from 109 countries outside Germany.

“Without losing our essence, we wanted to transfer our B2B distribution concept to new customers and markets, but we did not know what the response would be at an event like this. The truth is that we could not be more satisfied, as the fair has helped us to make contact with many potential new customers, with whom we will be able to establish collaboration agreements that will result in our distribution service being of increasingly higher quality, reaching more and more partners around the world”, says the management of Top Recambios.

The presence of Top Recambios at The Tire Cologne, at a time of uncertainty in which freight costs are constantly fluctuating, served to highlight its general business vision: cost savings and purchase prices, pillars on which the relationship with all its customers is based from the first purchase and from the first tyre. “The upcoming opening of a new regulatory warehouse that will allow us to reach 2.5 million tyres in permanent stock, as well as the commercialisation of more than 80 tyre brands, many with their complete line of references, has captured the attention of numerous European professionals who came to our stand, as well as those from North Africa and the Middle East, USA and Latin America, among many other places of origin”, says the management of Top Recambios.

In recent years, Top Recambios has received awards and recognition for its work as a tyre distributor in Spain and Portugal. On this occasion, the Chinese manufacturer Lanvigator, the brand it sells exclusively for these markets, wanted to recognise its commercial work by presenting it with the World’s Best Customer Award in 2023 during the celebration of The Tire Cologne.

“Being an exhibitor has been an international breakthrough for Top Recambios, a qualitative leap that will serve as a springboard to broaden our commercial horizons. Without a doubt, we are ready for it. Our intention is to be present at other international meetings, as well as at The Tire Cologne 2026”, concludes the Top Recambios management.

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