THE TIRE COLOGNE 2022: Register Now for a Successful Restart

Next year’s THE TIRE COLOGNE 2022 will be the first opportunity for the global industry to gather at an international communication and business platform since the introduction of restrictions due to the coronavirus pandemic. The content of THE TIRE COLOGNE 2022, with the addition of TTC @home, will focus on issues that have gained new impetus in the context of the worldwide disruption to life and business – such as the digital transformation and human resources. A further key topic will naturally be the ever-increasing demands for greater sustainability. The first signs and the initial registrations all point to the trade fair being another strong business event that will live up to its ambition to be a leading international industry platform. In close collaboration with the event’s conceptual sponsor, the Bundesverband Reifenhandel und Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and Vulcanisation Trade Association), the team at Koelnmesse is devoting all its energies to ensuring a successful restart and further developing the concept and content for the trade fair, which occupies a prominent position in the industry’s international calendar as a source of fresh momentum for the tyre and wheel sector. Potential exhibitors still have time until 30 June 2021 to secure key benefits by registering early: exhibitors applying now can already reserve their preferred stand area size and stand location in the trade fair halls.

“For THE TIRE COLOGNE 2022, we are working on the basis of conditions largely returning to normal in the post-coronavirus period. For companies making their plans, what this means in practice is that there are no stipulations concerning stand sizes. Koelnmesse will put in place a framework of measures, such as sufficiently wide aisles, a hygiene concept and an approach focused on three principles: vaccination, recovery and testing. We have had it confirmed in many conversations that the sector is looking forward to THE TIRE COLOGNE as its most important international business platform. Now is the perfect time to apply and speak to us about your plans,” says Ingo Riedeberger, Director of THE TIRE COLOGNE.

As part of the event’s revised concept, THE TIRE COLOGNE 2022 will be supplemented with the digital event TTC @home, offering registered physical exhibitors the opportunity to also increase their online reach and market to new target groups digitally, thereby boosting their sales. TTC @home sets out to strengthen communication between exhibitors, visitors and the media, and thus reinforce the momentum that the in-person event THE TIRE COLOGNE gives the industry.

With its plans for 2022, THE TIRE COLOGNE builds on a solid foundation, with exhibitors at the 2018 event rating the trade fair as the most important industry platform right from the start. In Cologne, the world’s 20 highest-ranking tyre manufacturers exhibited at a single trade fair for the first time. And for 2022, the top companies once again have their sights firmly set on the international marketing opportunities that will be offered by THE TIRE COLOGNE.

THE TIRE COLOGNE provides a comprehensive overview of the market. In addition to segments covering tyres and wheels, automotive services and workshop equipment, tyre retreading and tyre recycling, THE TIRE COLOGNE highlights key issues concerning the future development of the industry with the integration of forward-looking topics like digitalisation, recycling or fleet management.

THE TIRE COLOGNE is aimed at tyre manufacturers, tyre dealers, automotive service providers, workshop equipment suppliers and all other companies involved in the tyre and car industry. The event is organised by Koelnmesse together with the Bundesverband Reifenhandel & Vulkaniseur-Handwerk e.V. (BRV/German Tire Retailers and) as the trade fair’s conceptual partner.