The Parts Alliance is encouraging garages to proactively offer a battery testing service to their customers and have produced a range of marketing materials to help.
Vehicles across the country have been standing idle since the lockdown began in late March. One consequence of low vehicle use is the decline in the condition of batteries.
The continual drain from in-vehicle electrical systems and alarms, along with natural loss in charge could result in significant numbers of batteries requiring recharging or replacement in the coming months.
“Field research in 2017 conducted by Yuasa, one of the world’s leading manufacturers of batteries, showed that in 1 of 10 vehicles in the UK had a battery that needed replacing ,” said Simon Moore, Head of Marketing at The Parts Alliance. “As many as 1 in 4 batteries needed recharging.
“It’s anticipated that the percentage of batteries requiring replacement or recharging is likely to be considerably higher following the lockdown so we encourage garages to test as many batteries as possible.”
The Parts Alliance has developed a suite of marketing materials for garages looking to promote testing. These include posters, a test form and digital marketing resources too.
Garages that embrace battery testing could increase their sales significantly.
“Yuasa estimated a typical garage that sees 100 vehicles a month could earn £15,000 per year from new batteries and charging pre-coronavirus,” said Simon. “Since lockdown the potential to increase revenue testing is likely to be much higher.”
This period of short, infrequent journeys can cause a battery to fail more rapidly. The Parts Alliance reminds garages that problems due to vehicle inactivity are not covered by warranty as they’re not due to ‘manufacturing defect’.
Garages keen to develop their knowledge of batteries are encouraged to enrol on the GS Yuasa Academy at https://academy.gs-yuasa.eu/. Free of charge training resources include over 20 detailed training courses to complete at any pace. All courses are accredited by the CPD Certification Service.
To find out more, please contact your local branch of The Parts Alliance who can also register onto the Academy on any customer’s behalf.
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