The Carlstar Group is excited to unveil a brand evolution aimed at positioning the company for continued excellence and growth in the future. Over the next few years, The Carlstar Group will be transitioning products carrying the Carlisle brand to the Carlstar brand, ensuring that its primary brand name reflects the company name – the company that designs, manufactures, sells, and supports the product. This strategic move provides internal and external coherence, while maximising the opportunity to promote a brand exclusive to the Specialty Tire and Wheel space.
“While the impetus for our brand evolution was company strategy, what our valued customers and partners should know and will experience is that the execution of this transition was planned with partner and customer considerations taking primacy. “Carlisle branded tyres are now Carlstar” is our principal message regarding this change. And this simple phrase captures the entire essence of our brand evolution. The letters on the sidewall will change but everything else stays exactly the same. The people, the facilities, the processes, premier product quality and dependability, and our entire value proposition that has made us the preferred one-stop shop destination for specialty tyres and wheels over the last 100 years will remain the same. The Carlstar Group looks forward to continue delighting its partners and customers for the next 100 years”.
