“We are positively surprised,” says Marcel Führer (Sales Manager of Ascenso Tires CE GmbH), “that our business with ASCENSO far exceeds expectations. To a certain extent, this is also the result of a good strategy by the manufacturer MTPL (Mahansaria Tires Private Limited), who produced 500 sizes within 2 years.”
A guarantee of success is a selection of strong regional wholesalers, who are professionally looked after in the sales area by Ascenso Tyres CE GmbH and are supplied with direct containers and stock goods (on a total of 6000 square meters in Wallenhorst) as quickly as possible. With Ascenso, customers get a product that is profitable and cost-conscious.
“In order to ensure further growth, we have further strengthened the team,” explains Matthias Lüttschwager (Managing Director of Ascenso Tyres CE GmbH). On March 1, 2023, Pawel Kopinski from Poland took over responsibility for the business in Poland, Hungary, Czech Republic and Slovakia to support Marcel Führer. Also on April 1st, 2023 Olaf Sandeck (formerly Mitas) was won for the focus on the expansion of the original equipment. Details on this will follow.”
In the course of the year, another industry expert will then look after the OEM 1 business in consultation with the manufacturer.
Yogesh Mahansaria’s vision of generating sales of 50 million euros with Ascenso Tyres CE GmbH within 5 years is thus gaining momentum.
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