Colewood Automotive’s rapidly growing SelectPlus buying group has unveiled a major rebrand, with a sharper new identity and enhanced digital proposition ahead of a significant announcement in 2027.
Formed by harnessing the collective power of Colewood Automotive’s 1,800-strong fitting-partner network, SelectPlus has quickly established itself as a major force in the automotive aftermarket, helping partners unlock additional value from their purchasing activity through an extensive network of approved supply partners.
Now, following its rapid growth and success, SelectPlus has undergone a comprehensive refresh, including a brand new website, a new-look online portal and a sharper, more professional brand identity. The success of the network has also accelerated it into an established standalone company, SelectPlus Automotive Network Ltd. This will strengthen its presence and position in the marketplace as it enters its next phase of growth.
The revamped portal has been designed to make the user experience simpler and more intuitive. For fitting partners, the proposition remains centred around flexibility and value, with qualifying spend generating rebates that can be accumulated in one convenient pot and redeemed through the online portal.
Mark Widdows, Managing Director of SelectPlus, said: “SelectPlus has grown significantly since we launched it in 2025, so we felt the time was right to give the brand the platform it deserves. It’s much more than a new logo and a new website. We’ve taken the opportunity to look at the whole SelectPlus experience and consulted with a number of our valued partners to gain their input. The rebrand reflects where the business is today, but more importantly, where we’re heading in the future.”
Mark added: “The rebrand forms part of a wider evolution of our aftermarket proposition, with further announcements to be made in the coming months that will have a significant impact on the automotive retail landscape.”
“We’re incredibly excited about what comes next. SelectPlus is already giving independent businesses access to capabilities and opportunities that would traditionally have been difficult to achieve on their own, and we’re now taking that philosophy considerably further.”
“The SelectPlus rebrand is only one part of a much bigger picture. There’s some very exciting news coming, and I think the industry will sit up and take notice when we’re ready to reveal it.”
For more about SelectPlus, visit: https://selectplus.co.uk/
