S. José Pneus proudly celebrated its 60th anniversary, marking six decades of commitment to quality, service, and innovation in the tyre distribution sector. The milestone event brought together partners, customers, and industry representatives to honour the company’s legacy and to highlight its strategic vision for the future.
A key highlight of the celebration was the presence of Prinx Chengshan, a global tyre manufacturer and long-standing partner of S. José Pneus. As the producer of the Fortune Tires brand, Prinx Chengshan reaffirmed its strategic commitment to the Iberian market and its continued collaboration with S. José Pneus.
A Strategic Partnership for Long-Term Growth
Founded in 1976, Prinx Chengshan has established itself as a globally recognised manufacturer of high-quality, safe, and technologically advanced tyre solutions. The company was also the first Chinese tyre manufacturer listed on the Hong Kong Stock Exchange.
The Fortune Tires brand, now distributed in over 130 countries is accelerating its expansion across the Iberian Peninsula. This growth is strongly supported by S. José Pneus, which plays a central role in strengthening the brand’s presence in both Portugal and Spain.
“S. José Pneus is not just a distributor; it is a trusted partner whose professionalism, values, and long-term vision closely align with ours,” said Matteo Elisei, Area Sales Manager at Prinx Europe.
“We strongly believe in their ability to build brand value, strengthen customer relationships, and develop sustainable long-term projects in the region.
Fortune Tires: Innovation and Performance for the Iberian Market
As one of the four core brands within the Prinx Chengshan portfolio, Fortune Tires offers a comprehensive range of products for passenger cars, SUVs, light commercial vehicles, trucks, and buses. The brand combines performance, durability, and continuous technological development to meet the evolving demands of the Iberian market.
With S. José Pneus as a strategic distributor, Fortune Tires is well positioned to further strengthen its market presence and contribute to Prinx Chengshan’s broader European growth ambitions.
Celebrating 60 Years of Trust and Leadership
For S. José Pneus, the anniversary represents both a celebration of its heritage and a reaffirmation of its forward-looking strategy. Over the past six decades, the company has built a strong reputation for reliability, customer focus, and long-term market development.
“Our partnership with Prinx Chengshan is built on mutual trust and shared values. Together, we are creating value for the market, investing in long-term projects, and delivering high-quality, innovative tyre solutions to our customers.”
Looking Ahead
As S. José Pneus enters its next chapter, the company remains focused on strengthening strategic partnerships, expanding its product portfolio, and delivering continued excellence across the Iberian Peninsula.
The collaboration with Prinx Chengshan and the development of the Fortune Tires brand will play a key role in shaping this future built on innovation, sustainability, and shared success.
