Rodcraft has upgraded its website to enhance customers’ access to its portfolio of industry-leading air tools and services. Optimised for the best possible user experience, it features a host of new components designed to make finding the right air tool quick and easy. To give customers access to the information they need, whether they are in the office or onsite, the website is accessible on any device. It is initially launched in the UK, France, Spain, Italy, Poland, Germany, and Russia, with other countries set to follow.
Following requests from customers, the website includes a comprehensive tool comparison feature, which makes it easy to find the product that is best suited for each application. It also boasts an extensive technical library to provide easy access to key technical data, such as operation manuals and maintenance guides. The augmented search function makes it easy to see all associated products without conducting a separate search, and the list of compatible accessories is automatically displayed with each tool. Customers will also be able to use the site to find their nearest Rodcraft distributor.
To further simplify the purchasing process for professionals, Rodcraft is also adding an e-shop functionality to the website. It will enable customers to order all their pneumatic tools, accessories, and consumables through the website, and add previously purchased products to the same order with just one click. Once the order is placed, most of the products are shipped the same day. The e-shop is first available on the German site, with other countries launched in 2021.
” The tool selection process can be time-consuming and the supportive information hard to find,” said Guillaume Chataing, E-commerce Manager Rodcraft. “By redesigning our website, we wanted to simplify this journey and help customers save time by giving them easy access to the tools, services, and support they need to optimise their application. In addition to the new features, our customers will continue to benefit from our existing offering, including the after-sales service, provided by our industry experts.”
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