Titan Europe is celebrating securing record-breaking sales for its innovative and exclusive agricultural Waffle Wheel® in 2022.
More than 100,000 Waffle Wheels were sold during last year, the first time annual sales had exceeded six figures.
The growth is the result of significant business gains in the OEM sector due to the product’s superior performance and dynamic aesthetic.
The Waffle Wheel® has been designed to provide farmers with the ability to adjust the wheels on their tractor to eight different track width positions, depending on crop row widths.
This helps to reduce crop damage and improve productivity, while its trademarked pin technology ensures accurate concentricity at every setting.
Chris Akers, CEO for Titan Europe Wheels, said: “We are thrilled to see the Waffle Wheel being selected as the fitment of choice for so many of our OEM customers.
“We are very proud of the design and engineering excellence behind the development and production of the Waffle Wheel and of its proven performance in the field.”
The unique product enhances stability and reduces vibration of tractors, allowing even the largest vehicles to run safely and comfortably at high speed after every track adjustment.
Chris added: “The fact that sales of this product continue to grow demonstrates that our OEM customers are experiencing the value of selecting this unique product for their machines and, ultimately, that end users are feeling the benefits and requesting tractors be fitted with the Waffle Wheels.”
Titan Europe is part of Titan International, market leader in the manufacture of off-highway wheels. The Waffle Wheel® product is manufactured at Titan facilities in Italy, France and Turkey and is available as a standard fit or option on machines produced by all of the major tractor manufacturers.
