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Record Crowd Expected as Continental Tyres Celebrates Twelfth Consecutive Women’s League Cup Sponsorship

More than 20,000 tickets have been sold for this weekend’s eagerly anticipated FA Women’s Continental Tyres League Cup Final, as the tyre manufacturer celebrates its twelfth consecutive year sponsoring the flagship event.

Arsenal will go head-to-head with Chelsea at 3pm on Sunday 5th March in the hotly anticipated final at Selhurst Park screened live on BBC One. Arsenal have won the trophy a record five times and will be looking to add to their tally come the final whistle on Sunday.

Continental Tyres first signed as founding partner of the Women’s League Cup in 2011. Since then, the title partnership has seen Continental continue to offer fans an unrivalled pre-match experience which includes target shooting, agility games and an opportunity to have a picture with the League Cup Trophy.

FA Commercial Director, Navin Singh, said: “The Lionesses changed the landscape for the women’s and girls’ game when they lifted the UEFA Euro 2022 trophy last year. Since then, interest in women’s football has grown exponentially and we’re looking forward to seeing record crowds in attendance at Sunday’s final.

“Continental Tyres have remained a trusted partner for more than a decade now which is testament to their passion for the women’s game. I’d like to thank them for their continued support of our League Cup and recognising the value of women’s football since the cup’s inception in 2012.”

Pete Robb, Marketing Director for Continental Tyres, said: “The women’s game has been growing every year since we got involved as the lead sponsorship partner over 12 years ago. The FA has done a tremendous job in creating a buzz around women’s football and to see more women and girls watch and participate in the sport at all levels is incredibly encouraging.

“Through our longstanding partnership, we’ve been able to promote safety and performance both on and off the pitch – from grassroots to elite level. I am really looking forward to enjoying a great final on Sunday in front of a record-breaking crowd.”