Omni United’s Flagship Brand, Radar Tires, continues its ongoing support for the Breast Cancer Research Foundation (BCRF), the largest private funder of breast cancer research in the world. This announcement coincides with the commencement of Breast Cancer Awareness Month in October. Since 2011, Omni United has been dedicated to championing the vital cause of breast cancer research through its partnership with BCRF.
For Radar Tires, 2023 represents a year of unwavering dedication to Research and Development (R&D), new product development, and rigorous product testing. The companies renewed strategy to position Radar as a symbol of premium quality that is also affordable. Notably, these endeavors have gained significant momentum, with an overwhelmingly positive response from customers around the world.
Simultaneously, Radar Tires continues its steadfast commitment to social responsibility. For the 13th consecutive year, it proudly stands by its long-term partner, the Breast Cancer Research Foundation (BCRF). Together, we continue to support BCRF’s mission of advancing research to prevent and cure breast cancer, leaving a tangible impact on countless lives.
Omni United’s partnership with BCRF began in 2011, driven by the company’s desire to shed light on a disease that predominantly impacts women within the male-dominated tyre industry. Over the past 13 years, Omni United, through its flagship brand Radar, has not only funded thousands of hours of critical, lifesaving research but has also spearheaded numerous initiatives to raise awareness for this vital cause and bring BCRF’s mission to the tyre industry.
These initiatives include active engagement with local dealers to foster awareness and raise funds, providing in-store displays and awareness materials to customers, and much more. In 2023, Radar Tires is proudly donating a minimum of $50,000 which will fund at least 1,000 hours of critical life-saving research, solidifying its commitment to making a difference.
Radar Tires believes that good quality and performance should be accessible to all. The brand leverages advanced technology, best-in-class engineering and top-quality materials to create 2,000 sizes of premium tyres globally that offer superior handling, extended tread life and increased fuel efficiency. They believe that premium tyres do not need to come with a premium price tag.
For more information about Omni United and Radar Tires’ commitment to excellence, social responsibility, and the Breast Cancer Research Foundation, please visit www.omni-united.comTogether, we’re driving change, one tyre at a time.
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