Global tyre brand Radar Tyres has announced a multi-year partnership with the Maharlika Pilipinas Basketball League (MPBL) as its Official Partner. The agreement was formalised at a signing ceremony in General Santos City, hosted at the residence of MPBL founder and Filipino boxing legend Emmanuel “Manny” Pacquiao.
The partnership unites two organisations driven by a common belief in giving back, with sport seen as a way to change the course of young lives and create a positive, lasting impact on society.
A Shared Mission: Sport as a Force for Good
Manny Pacquiao founded the MPBL in 2018 with a clear purpose: to give young Filipinos a constructive, positive path through sport, one that builds character, brings opportunity and inspires them to reach their full potential. Drawing on his own journey from humble beginnings, Pacquiao built the league around the nation’s deep love of basketball, creating a stage where talent from every corner of the country can be seen, celebrated and rewarded.
Today, the MPBL gives homegrown athletes a national platform to showcase their skills, pursue their dreams and build a livelihood, while its home-and-away format brings live, high-level basketball to communities across the provinces. True to its spirit as a league for every Filipino, every MPBL game is broadcast on free-to-air television, making the action accessible to fans in every barangay (local neighbourhood). For Pacquiao, the league is his way of giving back to the society that shaped him, using basketball to inspire, unite and uplift the next generation.
Radar Tyres shares that same spirit of giving back, a value deep-rooted in the brand’s DNA since its founding. Over the past two decades, Radar has championed numerous initiatives to give back to the communities in which it operates, from 15 years of support for the Breast Cancer Research Foundation to nurturing up-and-coming golfers through its partnership with the Singapore Golf Association (SGA), and backing amateur and professional athletes in tennis, off-road racing and other sports around the world. The Radar brand is guided by the belief that great talent should never be held back by financial constraints. Its partnership with the MPBL brings that philosophy to life in one of the world’s most basketball-loving nations.
Why the Philippines
The Philippines has long been one of Radar Tyres’ key markets in the Asia-Pacific region. Over the past decade, Radar has seen a very positive response to its products from Filipino drivers and dealers, and the brand remains bullish about its growth in the country. In a nation where basketball is a way of life, the MPBL stood out as a natural partner whose beliefs closely mirror Radar’s own. The partnership allows Radar to connect with fans, households and communities from north to south, down to every barangay, while supporting a grassroots league that shares its commitment to giving back to society.
Voices of the Partnership
“Giving back to the community has always been in our DNA. It is who we are at Radar Tyres, and it is a commitment we have carried across every country we operate in,” said GS Sareen, President and CEO, Omni United. “The Philippines holds a special place in our hearts. For over 17 years, Filipino drivers and dealers have welcomed our brand, and this partnership is our way of coming closer to them and the communities they call home. In the MPBL, we saw far more than a basketball league. Across eight seasons, Manny Pacquiao and his team have built something truly remarkable: a grassroots league that uplifts young Filipinos and their communities through sport, guides young people towards a positive path and gives rising talent the chance to be seen. Their mission reflects the very beliefs that guide us, and that shared purpose is what makes this partnership so meaningful. We have full faith in Manny Pacquiao’s vision and in the MPBL’s commitment to the next generation, and we are proud to stand alongside this exceptional league as it continues to grow.”
“In basketball, just like in life, we go further when we move forward together. Through our partnership with Radar Tyres, we share a common mission – to support Filipino talent, strengthen our communities and give our athletes the opportunity to chase their dreams. Because when we invest in sports, we invest in the future of our Filipino youth,” said Emmanuel “Manny” Pacquiao.
“The MPBL was built to bring basketball closer to Filipinos across the country. Partnerships like this help us continue that mission while creating more opportunities for our teams, players and communities. We welcome Radar Tyres to the MPBL family and look forward to growing together,” said Joe Ramos, MPBL Chief Executive Officer.
“Radar Tyres coming on board reflects the growing commercial appeal of the MPBL. Partnerships of this scale strengthen the league and create greater value for our fans and partners as we move towards Season 9,” said Emmer Oreta, MPBL Commissioner.
What the Partnership Brings
The multi-year partnership begins with the remainder of the Season 8 Playoffs and Finals and continues into Season 9. As the Official Partner of the MPBL and the league’s exclusive tyre sponsor, Radar Tyres will enjoy full category exclusivity, with brand visibility across broadcast, livestream, digital and on-court visibility. With 28 teams expected to play around 400 games in the 2027 season, the partnership will carry the Radar brand into every neighbourhood of the Philippines, from north to south, bringing it closer to Filipino fans and dealers nationwide.
Radar’s portfolio of sport sponsorships
The partnership adds to Radar’s growing portfolio of global sports and community commitments, which includes its partnerships with Cricket South Africa (CSA), the Singapore Golf Association (SGA) and Major League Baseball’s Texas Rangers, its sponsorship of Australian cricket legend Michael Clarke, and its support for independent professional and amateur athletes in tennis and golf worldwide.
