Radar Tyres has celebrated JUMBO Pneus 85, located in La Roche-sur-Yon, Vendée, as the 1,000th dealer to join Radar RED (Radar Elite Dealer) Program in Europe.
The recognition follows the recent announcement that the Radar RED Program has exceeded 1,000 dealers across Europe, underlining the continued development of the brand’s dealer network and its focus on building long-term relationships with tyre professionals across the region.
JUMBO Pneus 85 is an independently owned tyre and auto centre operating under the JUMBO Pneus banner. The family-run business opened in February 2026 and is in La Roche-sur-Yon in Western France. The centre joined the Radar RED Program in early summer 2026.
The Radar RED Program is designed to support participating tyre dealers with exclusive benefits and incentives, stronger brand visibility support, product training programs and a dedicated platform for long-term business growth. The program also gives dealers access to selected consumer-facing benefits and marketing support that help them build confidence with their own customers and drive long term growth.
“Being recognised as the 1,000th Radar RED dealer in Europe is a proud moment for our team,” said Billy Dhont, co-owner of JUMBO Pneus 85. “We opened this auto centre with the ambition to offer customers strong tyre choices, professional service and real value. Radar fits very well with that vision, while the RED Program provides us additional tools to build visibility and customer confidence from day one.”
For Radar Tyres, the recognition of JUMBO Pneus 85 reflects the importance of local dealer engagement in the continued development of the program
“JUMBO Pneus 85 represents exactly the type of partner the RED Program is designed to support,” said Emil Nakov, Vice President – Europe at Radar Tyres. “It is a new, independent and ambitious business with a clear focus on customer service and value. By introducing Radar in the mid-range segment, the team can provide customers with a product that combines performance, availability and profitability for the workshop.”
The milestone was celebrated at the JUMBO Pneus 85 center with Radar RED branding and a local celebration. The occasion not only marked an important milestone with a real dealer story, recognising how the RED network continues to grow through local partnerships.
The Radar RED Program has been rolled out in stages across Europe. The first phase included Romania, Bulgaria, Greece, the Czech Republic, Slovakia and Portugal. A new phase of the program was introduced last year in markets including the United Kingdom, Spain, Italy, France and Germany, with Poland now joining the rollout.
According to Radar Tyres, the focus remains on sustainable network development, local dealer support and practical tools that help participating dealers grow with the brand.
“Surpassing more than 1,000 dealers across Europe is an important achievement, but the real value of Radar RED is seen at dealer level,” added Nakov. “When a workshop can use the program to strengthen local presence, build customer confidence and grow their business around the Radar brand, the network becomes more than a number. It becomes a community.”
