Radar Tyres is proud to announce the appointment of Australian cricket icon Michael Clarke as its new global brand ambassador. This strategic partnership marks a major milestone in Radar Tyres’ ongoing brand-building efforts, designed to further support its distributors and retailers. By aligning with one of cricket’s most recognisable figures, Radar Tyres aims to leverage Clarke’s global influence and credibility to enhance brand visibility and strengthen its presence across key markets worldwide.
“I’m thrilled to join the Radar Tyres family,” said Michael Clarke. “Radar Tyres is a dynamic, fast-growing brand whose mission to make high-quality, high-performance tyres accessible to everyday drivers around the world, truly resonates with me. They deliver premium products at an affordable price, and I’m excited to be part of their journey in bringing this mission to even more drivers globally.”
As one of Australia’s most celebrated sporting figures, Clarke embodies performance, resilience, and leadership, values that strongly resonate with Radar Tyres’ commitment of making high quality and premium performance, accessible to every day drivers worldwide.
“We are thrilled to welcome Michael Clarke to the Radar family,” said GS Sareen, President and CEO, Omni United. “Michael is a household name whose passion, accomplishments, and global appeal make him an ideal ambassador to elevate our brand. His association will help us connect more meaningfully with everyday drivers who seek reliable, premium performance but at an accessible price. This partnership will expand our reach, strengthen our presence in key markets, and further reinforce Radar Tyres as a trusted and fast-growing global brand.”
This partnership reinforces Radar Tyres’ commitment to investing in elevating their brand and actively supporting its retailers and distributors through a range of both online and on-ground activities. As part of its long-term strategy, Radar is focused on forging impactful partnerships with influential global personalities who can authentically amplify the brand’s mission, helping Radar Tyres reach households and drivers across key markets worldwide.
