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Prometeon is New Co-Title Sponsor of Yamaha in WorldSBK

Prometeon Tyre Group is the new co-title sponsor of Pata Yamaha Prometeon WorldSBK for the 2023 FIM Superbike World Championship.

The global player in the tyre market for the professional sector will have brand presence on the bikes – for which a new livery has been designed;  on the trucks which transport the equipment to the circuits; and on the riders’ race overalls, as well as on all official team communications.

Roberto Righi, General Manager of Prometeon Tyre Group, commented: “The agreement to become co-title partner of the official Yamaha WorldSBK Team reflects the natural evolution of Prometeon’s commitment to the World Championship for production-based motorbikes, which began in 2022 with the official sponsorship of the championship.

“With WorldSBK we share the values of innovation, technology and the pursuit of maximum performance. We also believe that this partnership, in addition to further boosting the visibility of our corporate brand, will allow us to offer even more exclusive and engaging experiences to our business partners and collaborators,” he added.

With 14 races won in 2022 and second place in the Manufacturers’ Championship, Pata Yamaha Prometeon WorldSBK is one of the top teams in the category. In the saddle this season for the two official Yamaha R1 WorldSBKs will be 2021 WorldSBK Champion and 2022 runner-up Toprak Razgatlioglu, alongside Italian Andrea Locatelli, marking their third year as teammates.

The partnership with the Yamaha’s official WorldSBK team is in addition to other sponsorships in the Superbike world, first and foremost of which is Prometeon’s Official Sponsorship of the FIM Superbike World Championship since the 2022 season. The tyre manufacturer is also sponsor of Turkish rider Toprak Razgatlioglu – the 2021 WorldSBK Champion – who has a total of 82 WorldSBK podiums, 32 wins, 26 best race laps and eight pole positions from 156 race starts to his name.

The championship kicks off on 24 February in Australia, on Phillip Island, with the conclusion in the autumn after 12 rounds held all over the world: from Indonesia to Argentina, with the European races held in Spain, the Netherlands, the UK, Czech republic, France and Portugal. The Italian round of the championship will be held on the weekend of 2-4 June at the Misano World Circuit Marco Simoncelli.

For Prometeon, which in 2022 launched its new generation of premium Pirelli-branded tyres – the Serie 02 – the international nature of WorldSBK was a decisive element in the choice to invest in this championship, given that the group manufactures its tyres on three continents and markets them in over 150 different countries.