PRINX is now supplying the OTR tyres unveiled at Steinexpo 2026 to its dealer network. With these Off-The-Road models, PRINX is expanding its European product portfolio into a new segment.
PRINX partner Woerlen Reifen presented the first PRINX OTR models at Steinexpo in Homberg/Nieder-Ofleiden (2–5 September). The authentic industry presentation in Europe’s largest basalt quarry – alongside leading construction machinery manufacturers made one thing clear: the PRINX OTR range is optimised for demanding professional applications.
The large-scale rollout across Europe is now under way. For the market launch, PRINX is working closely with its dealer network. Partners receive comprehensive technical support and sales assistance, among other services. The first partial deliveries have already demonstrated strong demand and considerable interest in PRINX off-road solutions among professional users.
Expanding the European portfolio into the OTR segment marks an important step in PRINX’s growth strategy. “Our goal is to establish a reliable, long-term presence in this market segment,” said Thomas Wohlgemuth, Managing Director of PRINX Europe. “The launch of our OTR tyres strengthens our position as an emerging tyre brand offering solutions for a wide range of vehicle and application segments.”
