The ambitious tyre brand PRINX is significantly expanding its portfolio for 2026 with 56 new product sizes. Co-developed in Germany and manufactured in Thailand, the new tyres for passenger cars and light commercial vehicles consistently reinforce PRINX’s positioning as a technology-driven and sustainable alternative with style for modern drivers.
The 56 new additions clearly reflect changes in the European vehicle landscape. Many of the new sizes are aligned with the growing share of compact and mid-size cars, light commercial vehicles, crossover models, and EV-compatible dimensions.
PRINX is substantially expanding its all-season tyre ranges, Quattura 4S+ for passenger cars and Vanea 4S for vans. Both lines are known for their balanced performance, winter capability, reliable wet grip, and high mileage. With the extended size range, PRINX now offers even broader coverage for both private users and high-mileage fleet applications.
In the summer segment, PRINX has updated the AQUILA REV (UHP) and AQUILA PRO (HP) product lines. The new, modern dimensions are specifically designed for crossovers, SUVs, and vehicles with larger rim sizes. These tyres feature the brand’s latest compound technologies, low rolling resistance, and advanced tread designs supporting efficient and responsible mobility.
“With the expansion of Quattura 4S+, Vanea 4S, AQUILA REV, and AQUILA PRO, we now cover a larger share of the European vehicle fleet than ever before. These developments underline our commitment to our partners, dealers, and drivers across Europe,” explains Adrian Costache, Commercial Director Europe. “Our strategy is clear: delivering the right products in the right sizes at the right time.”
Sustainability Remains at the Core of the Brand
Sustainability continues to play a central role in PRINX’s brand strategy and new developments. All newly introduced tyres are already EUDR-ready, ensuring transparent supply chain standards in line with upcoming EU regulations. Several PRINX products also stand out through TÜV SÜD certification.
With its latest portfolio expansions, PRINX consistently pursues a design and technology focused approach. Advanced silica compounds, noise-reducing tread patterns, reinforced constructions, and EV-ready features are combined with contemporary aesthetics. As the flagship brand of PRINX Europe, PRINX unites functional engineering with sustainable thinking, meeting the expectations of European drivers.
“PRINX is not only expanding its range but also strengthening its identity as a modern, responsible, and technology-oriented tyre brand,” says Thomas Wohlgemuth, Managing Director of PRINX Europe, adding: “The introduction of 56 new product sizes underlines our strong commitment to offering European drivers and fleets a new alternative that combines high performance, modern design, and comprehensive environmental responsibility.”
From a marketing perspective, this major expansion is equally significant. “PRINX is positioned as an emerging international tyre brand with ambitions targeting the upper segment of the European market,” says Ari Salah, Marketing Manager Europe. “With our expanded product portfolio and growing market awareness, we are building a young, innovative tyre brand that speaks directly to today’s European drivers. The momentum we are seeing across all markets shows that PRINX is becoming a serious competitor in the international tyre landscape.”
