PRINX Europe looks back with great satisfaction on the past weekend. At the 2026 Truck Grand Prix at the Nürburgring, the tyre manufacturer focused on its flagship brand, PRINX. The brand’s Loyalty Programme combines customer engagement with motorsport and product innovation in an exclusive setting. Around 30 B2B guests from Germany, Poland, Lithuania, and Romania experienced the new PRINX XELERA EcoLine in the legendary atmosphere of the Nürburgring.
PRINX Europe has drawn a very positive conclusion from this year’s appearance at the Nürburgring. During the 40th Truck Grand Prix, the Darmstadt-based company focused on creating memorable customer experiences while showcasing the PRINX XELERA EcoLine, the latest addition to its premium truck tyre portfolio.
The Thailand-manufactured long-haul truck tyre was presented in the PRINX VIP hospitality area at the Nürburgring. More than 30 B2B partners from Germany, Poland, Lithuania, and Romania took part in the exclusive three-day customer event. The programme included access to all European Truck Racing Championship (ETRC) races, networking opportunities in the VIP paddock hospitality area, and an exclusive PRINX customer evening at a premium German restaurant near the Nürburgring. The dinner brought customers and the PRINX Europe team together in a relaxed atmosphere, creating valuable opportunities to strengthen relationships, exchange ideas, and build lasting partnerships beyond the racetrack. These shared experiences, both on and off the track, brought the PRINX brand to life and created a strong emotional connection with customers.
Guests also had the opportunity to learn directly from the PRINX Europe team about the key performance advantages of the new PRINX XELERA EcoLine. At the same time, PRINX once again demonstrated its commitment to the commercial vehicle industry through its role as the main sponsor of Garrett Trucksport, reinforcing its position as a trusted partner in the European market.
“Building long-term partnerships goes far beyond business meetings. Events such as the Truck Grand Prix at the Nürburgring allow us to create unforgettable experiences for our customers, strengthen personal relationships, and showcase the innovative strength of the PRINX brand,” said Ari Salah, Marketing Manager Europe at PRINX Europe.
PRINX’s sister brands, Austone Tires and Fortune Tires, were also represented at the Nürburgring. They were showcased in the exhibition park by the company’s long-standing distribution partners Küke and Woerlen, highlighting the strength of the PRINX Chengshan brand portfolio in the European commercial vehicle market.
